Siobhan Dorahy's--Biomimicry Fruit bowl box wrap

The final box graphics design was to be a major visual point of the entire package. Even though I had purposefully chosen a simplistic box design to be the core structure I had intended for there to be a graphics of larger impact to provide the unique graphics and colour to the cardboard.

This design was created in-between the creation of the points of sale. I had developed the main idea of using the silhouette of the fruit bowl to stay a the unique and bold feature of the graphics element. Then using a gradient of green blue colours to represent and communicate the link of the bowl to more organic origins. The wrap size and proportion was also considered to ensure that it would relate to the box well not coming right up to the edge or covering the window or detaining in the lid.