I wanted to encapsulate what both my bowl
was about as well as the identity of my brand through the sale flyers. As these
were what the consumers would take away I needed something that would
communicate what my product was and who was behind it.
In keeping the design simple I decided to
keep the graphics on the card to a minimum so it wouldn’t appear cluttered in
any way. I used the pattern on my bowl as the main motif so that the consumer
could easily identify and associate the flyer with Penelope and Puff Geometry.
I chose a light muted peach colour to keep the colour palette uniform with my
packaging to create a sense of continuity between my marketing materials.
- Caroline Ngo
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