Wednesday, 25 July 2012

Packaging


Before selling the product, it needs to be branded. Branding includes a logo, or identity design, tags, price tags, packaging and pricing. Initial inspiration for packaging the Zen Fruit Bowl is displayed below. 

 

 



Basically, the main criteria for the packaging, is that it is to be able to protect the bowl, be durable enough to transport the bowl, and that the customer should be able to see the bowl when they are purchasing it. Of course it also had to be relatable to Asian style.The initial solutions that were created for these criteria are displayed below.



As the large cut out of the second design prevented the use of a sleeve, I decided to stick with the first design idea.

- Lauren Cannon

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