The printed media
aspect of branding
mainly revolved
around the poster
design and where
the poster has been
hung. In order to
develop a poster
that everyone was
happy with, we
all presented how
we wanted the poster to look. Once
it was chosen, we
had them printed
on a3 sheets and
stuck them up
around UTS and
surrounding institutions.
The three
posters that I was
able to put up are
pictured on the
right, and are (from
top to bottom) the
Cafe next to the University Gym, the public
noticeboard in the University Library, and
then a well seen wall in the Law buildings.
These posters are very successful in communicating
not only all the information needed,
but also the branding of the event. This is
why the poster design is so essential in the
printed media aspect.
Edward Mortimer
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