Effective packaging not only protects and carries the product, but is also crucial to the brand identity. These package designs are successful as they are eye catching, easy to produce on large runs, and entice customers to buy/ become interested in the product. For Frugi packaging, Minh was inspired by simple, functional, stylish packaging, with clean modern graphics. The dual functions of these packaging being both bag and box, influenced the direction Minh wanted to take for her packaging.
- Minh Bui
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