Sucka Packaging Influences

Simple but complex. New with old. Inspired by retro packaging, the Sucka packaging aimed to stand out. Food packaging was the main influence in the choice of style of packaging because it was playful and different. The graphics are to be bold and using corrugated cardboard as the main material of packaging, there was an industrial and raw take on the design. Limited colours also enhanced the bold graphics placed on the larger surfaces of the net. 

Retro packaging - Simple, bold and fun

T-shirt packaging in aluminium pie trays

Minimal colour works great with simple bold graphics