Sunday, 22 July 2012

Sucka; Name + Logo


Sucka. Short. Sharp. Playful. Catchy. The name was born. The octopuses suckers was a clear influence in the naming of this fruit bowl. The design of the logo was up next. Inspired by retro, simple logos, the Sucka logo started to take shape. Then came that moment where the designer’s light bulb glows so bright it blinds them. Katrina took the idea of incorporating a lollipop (also known as a sucker) and the tentacle of an octopus. The logo had to relate more a fruit bowl however, so an apple replaced the lollipop and the Sucka logo was complete. 


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