Meristem Packaging Research

I started researching packaging and branding once given the brief, as it was the predominant design process of this project, as the bowls are ready to be made. This search, as usual, started with a really basic and general search on the internet for what makes packaging stand out.

This picture of Lola’’s cupcakes really uses the plain recycled cardboard look with minimal text and makes it look very deliberate and aesthetically pleasing. I was already starting to realise that as far as packaging goes, less is more. This is because the simplicity and simple structure of the packaging plays with the complexity and, in this case colours, of what is being packaged. A simple package design would beautifully contrast the complexity and detail of my fruit bowl. Quickly into the research of the fundamentals of packaging, I also realised that the more that the packaging plays with the product, either by revealing what’’s inside, playing with graphics, or both, the better the final outcome is.

This is particularly clear in the Jacobs pasta packaging seen above. The packaging clearly shows the consumer what they are about to purchase, using not only that the sell the product, but combining it with a tasteful photo of the pasta once it is ready to eat. This appetizing photo and the contents of the packaging compliment each other perfectly, and it is what i want to emulate with my packaging.

Edward Mortimer