Frugi Brand

The Frugi logo should be legible, professional, and flexible allowing for variations of the design for use different formats. With all these factors in mind, Minh was able to further refine and resolve her logo.


Thus, Minh chose this as her final brand identity, as is was clean, minimal, and reflective of her design aesthetic.

By simply re-arranging the elements of the Frugi identity, she is able to apply it to a variety of formats and compositions without jeopardising the identifiability of the brand.

- Minh Bui