YU FRUITBOWL: mock up covers

These images show the final box design that I decided on. I chose to design a pull out box with an open top lid. I decided to scrap the idea of a peep hole because I couldn't cut out the apple shape smoothly. It kept looking rough and crafty which is not the aesthetic that I was hoping for. I decided to make the bowl pattern more of a feature by placing the bowl upside down in the box so that the user is greeted with a bold pattern first rather than a fruit bowl.

After creating the box I experimented with the visual impact of the outside of the box. I thought that the plain white box with the logo wasn't punchy enough and the logo was getting lost within too much white space.

I experimented with different colours and tried green with an inverted logo also. I didn’t like this I thought the apple colour wasn't doing the logo justice. I decided on a black box with the white band around the center I thought this fitted with the colour scheme, effectively highlighted the logo and draws attention to the bowl patten once the box is opened. 

Market Day - Selling the 'Kic' Bowl

My section of our stall at Market Day

Market Day was a great success! I sold all my fruit bowls by 1pm and to people other than friends and family.

We had to be at Eveleigh Artisan Markets by 8.45am to unload the car and set up our stalls. Each stall had six students  so our space was limited.

I brought in a rose gold scarf to lie under my display so my fruit bowl stood out on the table (as black acrylic is hard to see on a black table cloth). The golden scarf was eye catching and elegant and I felt it complimented the colours in my packaging. I had a Kic bowl on display with fruit in it to demonstrate its functionality.

A major selling point at any stall is being able to interact with customers and start a dialog. A simple “Hey how you going?” can draw a customer in and pick up their interest. I also engaged in conversation by describing the process of the project and why we were a stall with 100’s of fruit bowls! This created an appreciation of our craftsmanship and hard work.

I really believe that the way in which you talk to a customer can make or break a sale. People are more likely to look at then purchase an object if they feel welcomed and engaged.

I had one packaged box on display and kept the nine others under the stall table so my display was neat and not over crowded. I’m really impressed with my performance on the day and really enjoyed the whole experience. Producing a product that is your own design, from initial sketches through to a final product, is really rewarding. I feel confident in my craftsmanship and have a understanding of how product production works in industry.

- Espectations Design, Esther Lekeu 

 Kic Fruit Bowl

'Kic' Box Graphics

All 10 finished boxes

Each box is packaged with a paper sleeve that wraps around the box and secures it shut. A paper sleeve is a very nice way to add graphics to any box or packaging. The sleeve slips on and off the box horizontally so there is no chance of it falling off when the box is being carried.

I started by making a 1:1 mock up of the sleeve using A3 scrap paper. Once I had determined the size and shape of the sleeve (it was not a simple series of rectangles) I used Illustrator and Photoshop to develop the graphics.

I used brown ribbon for the handle as it complimented the colour of the box and pear graphics without drawing attention away from the graphics. Making the box with a handle removed the need for extra baggage, packaging and waste.

- Espectations Design, Esther Lekeu

Production phase: each sleeve is hand cut then wrapped around each box

Penelope: Market Day! Afterthoughts

When the day came and we were all at The Eveleigh Markets, I didn’t quite know what to expect but was thrilled to have the opportunity to sell a product that I had worked on for so long. The experience we gained was invaluable and talking to customers and gaining feedback was also rewarding as we were appreciated for our efforts. It was exciting to see what customers you would attract and that they were genuinely interested in the process behind the making of the bowls. What I found really amazing was seeing a sketch on a sheet of paper become ten packaged products at a market. To go through that entire process and be able to reflect upon it is really amazing as I can say that I’ve had my first market day and made my first proper sale as a designer! Though I had gone to market fearful of not making a single sale despite wanting to sell everything it really became so much more than that from what I took away from it. 

-  Caroline Ngo

Penelope: Swing Tags

My swing tags were designed with the use of tracing paper in mind, as I wanted to evoke a sense of lightness that I associated with butterflies and the notion of flight. I wanted the swing tags in a sense to be free from gravity. So I used the outline of my bowl pattern, as it resembles a wing as the template for my swing tags. I wanted some complexity in colour and imagery to create a stain glassed window effect if you were to hold the swing tags up in the light. In contrast to my other marketing materials, this is the only one that looks and feels light as everything else was printed on paper with a heavier gsm. 

- Caroline Ngo

Penelope: Sale Flyers

I wanted to encapsulate what both my bowl was about as well as the identity of my brand through the sale flyers. As these were what the consumers would take away I needed something that would communicate what my product was and who was behind it. 

In keeping the design simple I decided to keep the graphics on the card to a minimum so it wouldn’t appear cluttered in any way. I used the pattern on my bowl as the main motif so that the consumer could easily identify and associate the flyer with Penelope and Puff Geometry. I chose a light muted peach colour to keep the colour palette uniform with my packaging to create a sense of continuity between my marketing materials. 

- Caroline Ngo

Penelope: Packaging Graphics

The graphics on my packaging was designed to be simple and a bit corny. I wanted to capture attention with my tagline inviting the consumer to take a closer look at my bowl with a magnifying glass. All my graphics utilized rounded lines as I wanted it to be warm, inviting and friendly. I mainly used orange tones with peaches and pinks to again complement the brown coloured card I used and to stay within the warmer shades of the colour spectrum.  A little backstory on the side never hurts either!

- Caroline Ngo