Wednesday, 18 July 2012

New logo design and Company branding

After review of the previous logo developed a decision was made to recreate the logo, starting from scratch. This was due to the aesthetic quality not being up to standard in my personal opinion. The creation of the new logo design was simply layers of vectors which were created and organised accordingly. The design process is shown below;




Company branding is also an important factor to consider as this is the first product ever being sold to the public. The design was merely inspired from a lack of sleep and also a way to describe myself on a personal level. (18/7)



Edward Yao

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