Tuesday, 31 July 2012

Meristem Branding

Stamp Card

Designing the stamp card in order to represent
the particular identity that I aimed to
create with the bowl and packaging design
was very straight forward, and allowed me
to use this new medium of a “logo”” of sorts
to express my branding identity. This circular
design is clearly a fun and modern design,
with a main influence from the packaging
graphics from the 50’s and 60s. I believe
that this allows to bowl to be seen as a
cutting edge addition to any contemporary
setting.



This stamp card is used as to organise how
many bowls are sold, and assist in the organisation
of cash handling.

Swing Tag

The swing card plays along with the similar
layout of the stamp card, with a couple of
tasteful differences, allowing the user to see
a separate intent. This card is used to tell
the consumer a number of things when they
have opened up the package at home. It
thanks them for the purchase, which is very
professional, and then gives them instructions
on how to take care of the bowl. Lastly
it gives them both the name of the designer,
and how to contact me. This is particularly
useful if any issues arise, or even if they
have further design work for me.

Edward Mortimer

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