Concept drawings for Frugi packaging, which Minh was focusing on multi-functionality, product protection, style, aesthetics, and practicality. Minh looked at simple forms and structure, with more emphasis on graphics, and visual aesthetics of the brand, and packaging.
These designs, based on shopping bags, were chosen for the final packaging design, as they are functional, versatile, and stylish.
- Minh Bui
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