FANFARE: Point of Sale Flyer

fanfare Point of Sale Flyer

Promoting yourself as the designer is just as important as promoting the product you are selling.   For this reason I placed my contact details on the postcard sized flyer I developed which professionally communicated the design and design story behind the fruit bowl, as well as providing consumers and other interested third parties a means with which to contact me.    The final design of the flyer is such that individuals can quickly pick one up and carry it away -  it was a considered approach in the design process. Further to this I believe the aesthetics are seemingly simple yet well planned and thought out, so that the flyer works with the other marketing components to present as a uniformed collection within the fanfare brand, as all have been designed with a modern, minimal aesthetic in mind. 

- Emma Chegwyn

FANFARE: Packaging Graphics

Label design for the fanfare packaging

The graphic appearance of the fanfare box is minimal and clean, with a new, modern feel - in line with the aesthetics of the brand.  Minimal graphics are required, as all meaning is expressed through the form of both the bowl and packaging.  To add extensive graphics to the design would detract from the stark boldness of the lid, and its fresh, crisp lines.   For this reason I designed the lid with only the fanfare name on it.  The black and white contrast in cardboard colour serve to accentuate the striking aesthetics, at the same time highlighting the contour and form presented to the consumer. 

The label I designed for the base of the packaging detailed the story behind the fruit bowl, giving an insight into the inspiration I had, as well as identifying myself as the designer. It follows the shape and contour of the base in its form.  

In addition to this I also developed stickers that would be placed on the box to seal it once a bowl had been bought.

- Emma Chegwyn

FANFARE: Bowl Production

Producing multiples of the fanfare

Once the bowls had been laser cut, I sanded the edges so they were polished and smooth, before beginning the heating process.    Instead of using the oven I heated each strip on the bowls individually over a strip heater before bending the folds on a jig that I constructed.   There is a fine line between under and over heating the acrylic, with each bringing consequences that ruin the quality and finish of the material.   Having to produce 10 bowls means that I am now very familiar with the heating process, especially on clear acrylic where cracks and bubbles are noticeably evident if not heated correctly.    

Having to produce ten bowls at first did not seem like that many; it was only when production commenced that I realised ten was definitely a challenge, especially when trying to produce ten quality bowls that were of a high, market quality.  Initially I was a lot slower with the production process, but by the time I got to the last bowl I had more than halved the original time it took for me to produce them.   Once the bowls had been heated, I polished and cleaned them with windex and water, before attaching the swing tags and packaging them in the boxes. 

- Emma Chegwyn

FANFARE: Packaging Inspiration

fanfare Packaging Design

Designing the packaging was equally the most challenging and interesting component of the elective, as I wanted to design packaging that was innovative through its form and aesthetic construction. This was so that it would be seen as a separate product to the bowl, and not just as a housing component to support and and transport the product.     After lengthy idea development and extensive prototyping,  I came up with a package design that speaks for itself as a product on its own merit, and that when paired with the fanfare fruit bowl, both items compliment each other in a way that is eye-catching and aesthetically intriguing. 

- Emma Chegwyn

FANFARE: Inspiration

Inspiration behind fanfare

Laser cut acrylic fruit bowl

The fanfare fruit bowl is a reflection of modern design and minimalist aesthetics, with inspiration drawn from the bends and folds of leaves spanning a multitude of scales - noticeably palm and banana leaves where the folds are quite obvious, and also from the folds seen on smaller leaves but which are observed only under a close examination.   The design and construction of the bowl is such that it evokes curiosity and intrigue from the market.  It has been designed for consumers with a taste for unusual and reflective design pieces; individuals who consciously purchase the bowl as a statement item, with the bowl evoking questions and comments in any environment in which it is situated and featured due to its aesthetic qualities - qualities which redefine the way individuals identify and connect with the humble fruit bowl.

- Emma Chegwyn

Yan Lin - The Etiquette: Prototypes

Some mini prototypes using 200 GSM papers then transferring to thin corrugated cardboard paper. 

At this stage, the side/edges was still in a curvy shape. 

Yan Lin - The Etiquette: Process

The process of tracing the box using template and cutting it out.