Siobhan Dorahy's Biomimicry Brochure

The brochure was something to which I wanted to do a little different as this was the point of sale that would be a large communicator to users to whom wanted to know details of the product.

Though one critical point of advice to which I found when looking at the brochures format was the balance of text image and ‘white space’. Yes this part was still about the unique nature of the shape and visuals of the item, but it was the one point to which a larger and more detailed understanding of the product would be given. So The following is my final design choice

Siobhan Dorahy Business cards

A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. But what I wanted to bring across, to which I found the most critical part of a business card is a professional image of myself to which people will remember.

As a object to which is to be held onto by clients the business cards design to which I found also is to be something more of an impression as your personal appearance and that of your designs themselves.

The final card choice above I believe to bring across both a good balance between minimalistic professionalism and a perfect about of design attributes to provided a summarised impression of my design concepts.

Siobhan Dorahy's--Biomimicry Fruit bowl box wrap

The final box graphics design was to be a major visual point of the entire package. Even though I had purposefully chosen a simplistic box design to be the core structure I had intended for there to be a graphics of larger impact to provide the unique graphics and colour to the cardboard.

This design was created in-between the creation of the points of sale. I had developed the main idea of using the silhouette of the fruit bowl to stay a the unique and bold feature of the graphics element. Then using a gradient of green blue colours to represent and communicate the link of the bowl to more organic origins. The wrap size and proportion was also considered to ensure that it would relate to the box well not coming right up to the edge or covering the window or detaining in the lid.

Strato Packaging

The packaging presented alongside the Strato Vase was developed through the assistance of Solidworks and attempted to juxtapose simplicity with complexity. This comparison of design also transitioned into all graphical aspects presented.

Strato Vase

Inspired by the overlapping petals of the elegant rose, the Strato vase attempts to mimic this beauty through its subtle tiering characteristics. Each layer presents a different aesthetic through the transitions in size, eventually reaching the peak representing the bud.

The Strato vase is perfect for a single rose. The juxtaposition of the red and green compliments the white vase perfectly. Each vase has been delicately hand crafted and finished adding to the authenticity.

Design by: Edward Yao

Vello Packaging and BrandingFron

The packaging and branding for Vello was completed to be simple in form but elegant in nature borrowing elements from directly from the vase. The long flowing lines on the graphics allude to the long smooth lines on the vase. Theses graphics on the box was then modified for extra graphics like the swing tags to provide a sense of continuity to the overall design. The packaging was simply constructed using 6mm plywood and clear acrylic for the front this natural look was kept to make the vase stand out within the box.

Swing tag front

Swing tag back

Care card front

Care Card front

-Christopher Mullen

Vello Vase

The Vello is a hand made slip cast vase. Each vase has its own individuality. It comes in an limited edition of 10. The long flowing lines draws inpiration from a rose. These subtle features allude to the imagery of a rose coming into bloom. All vases were designed and hand crafted by Christopher Mullen