Yan Lin - The Etiquette: Graphics on the Box

From left to right: Front top, front bottom and full length on the back side. 

The front top has the name of the bowl followed by the use of motif dotted lines that connects to the logo then moves on to the inspiration/story of the fruit bowl and its name. The little square concludes that section. The front bottom graphic contains the continuation of the story and concludes with my logo. Lastly, the back of the box contains a full length graphics that contains the most important information on how to take care of the fruit bowl which ends with the barcode. 

Yan Lin - The Etiquette: The Final Design

The final package design.
Showing different the exterior of the package in different views and the interior of the package with the fruit bowl placed inside. 

Package designs are vigorous when it comes to branding identity. The package I have designed for the fruit bowl serves as a protective container, as well as it provides useful information and instructions of use and this is all printed on the graphics.  The box also serves as souvenirs, or a source of storage as it can be reusable; the whole box is supported together with Velcro on the lid.  Overall, the package reflects modernism and sophistication; it is both aesthetic and functional.

Yan Lin - The Etiquette: Swing Tag

Swing tags are an essential part of the whole packaging design as it is also a way of promoting the product. However, the challenging part of using swing tags is creating the ideal design that will give the product an identity. The swing tag was printed on watercolour paper of 200 GSM, it is light weighted material that are attached to the product by a piece of black ribbon. The Swing tag was inspired by the outline shape of the floppy disk as it confluence with the shape of the fruit bowl.  The dotted lines on the swing tag are a motif I have throughout all of my packaging design elements.  

Yan Lin - The Etiquette: Point of sale flyer

These was also printed on watercolour paper of 200 GSM, as I wanted all of my design elements to be consistent throughout. The flyer contains information about the market day, such as the time and the location. A corner to place the inspiration/ story of the fruit bowl and along side is some general details about the fruit bowl. Lastly, some images placed in the top centre of the page which is also connected by dotted lines for easy read. 

Siobhan Dorahy-Market Day feedback

Overall the feedback for my own personal product, the largest reason people had given for possibly turning down the product was for its capacity, not having quite enough space to hold the fruit they desired. In the opposition the main reason for people to want to purchase my product was as it was seen as an interesting or innovative approach to the concept of the fruit bowl.

Through doing this final interaction with customers for better or for worse it was a first hand feedback exercise unknown user interact with a finalised design. A realisation was then discovered, the true understanding of how the end result of every design I will make will ultimately end in a user exchanging money for the product. It is then this concept that has made me much more grounded in the need to think of an end user as truly a real person and preferably wider persona type so that an end user will want the products that I create.

The market day experience

It then came down to the ‘final day of truth,’ the market day. The day took this title as it was a completely raw and open way to gain feedback on your product, as you would be gaining responses, such as verbal comments given or simple through whether or not they would want to by the product as a real customer of interest. How people from a range of user genres would perceive all the products on display, not just my own was a great learning experience. How and what they would see it as an object of desire or need gave me great exposure to the user market. Through my personal experience with the selling of the fruit bowls I found feedback extremely interesting. Selling only half of my bowls I was still satisfied, unknown to the response I would receive. 

The Biomimicry Packaging Replication

Above images of the boxes, firstly the replication of the net and the the boxes in a pile.

It was a critical point of choice to which I would have to decide for the boxes of when the net was completely thought out and possible to be produced repetitiously for the fruit bowls to sit in.

After having made the final mock up of the package and having it checked by me and others form its ability to open, be used and hold the fruit bowl was it ok to then move forward and create the ten nets.  Again productivity and efficiency was a key aspect for this part also, with a limited amount of card to be used I also had on the mock up piece equated for the ability to fit the most nets on the one sheet. This number had come to three at the maximum to which was a satisfactory effort.