Monday, 12 August 2013

Pareena~INGENIUM~tag




300 gsm gloss paper
The shape of the bowl becomes the shape of the tags and tickets. This is because the shape of the bowl is curved which is expressed as the idea of ‘natural flow’. The neutral and pastel colours are making customers to read the tag (care instructions) easier than other colours; as these tones of colours are expressed the sense of calmness. The background of the tags and the tickets are the image of coral as this indicates the inspiration to the designing of the bowl. The brown string that attaches the tag to the bowl is blended in with the brown colour of the logo ‘INGENIUM’. Brown colour is also strongly link to nature. 

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