The final product needed to have 'money shots' to market the bowl. By using lighting and shadow, we could create some cool effects to display it. |
| final product |
Tuesday, 31 July 2012
Final Product
Costs Associated
There was not many costs associated with the Aranea bowl because much of the materials were provided for by UTS. The only costs were for the packaging.
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| costings |
Aranea Swing Tags
The swing tags for the Aranea bowl were designed to mimic the geometry of the bowl. They needed to include safety instructions and details about the bowl that the user would need to know. The grey swing tags were the final choice as they match the graphic colours of the packaging slip.
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| various swing tags |
Final Packaging
Here is the final packaging for the Aranea bowl. It has a clear panel either side to see the product inside. This was important because the customers want to be assured that they are receiving the right product. The graphics also display a sense of what the bowl is about.
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| final packaging |
Meristem Reflection
Looking back on how the last seven weeks panned out has really shown me how much I’ve learnt in this short time. It’s been a great portrayal of the design process working in group work and has given me experience on what to consider when setting up a pop up shop. The most valuable experience that
I am taking out of this subject, is the techniques used when branding a product, and how important it is to keep the portrayal constant so you can really set your product up for a certain demographic while keeping it professional.
My four hour shift on Wednesday the 25th, from 2pm until 6pm, went really smoothly with a large percentage of people coming into the shop buying a bowl. I was initially nervous about my shift but when I realised I could easily use my customer service and sales skills which I have developed over
various jobs. As expected, I had no issues interacting with customers, answering various questions while still acting professional.
This was when I realised that the opening night would be much the same. On the opening night I was easily able to interact with the customers over various aspects of the design process and discuss the
aesthetics of all the bowls. At the end of the night it was clear to see just how successful this night was by the small amount of bowls left.
Overall I am very happy with how this subject turned out, and I’m sure that over the next couple of years I will be able to realise the extent of the experience that it has given me.
Edward Mortimer
I am taking out of this subject, is the techniques used when branding a product, and how important it is to keep the portrayal constant so you can really set your product up for a certain demographic while keeping it professional.
various jobs. As expected, I had no issues interacting with customers, answering various questions while still acting professional.
This was when I realised that the opening night would be much the same. On the opening night I was easily able to interact with the customers over various aspects of the design process and discuss the
aesthetics of all the bowls. At the end of the night it was clear to see just how successful this night was by the small amount of bowls left.
Overall I am very happy with how this subject turned out, and I’m sure that over the next couple of years I will be able to realise the extent of the experience that it has given me.
Edward Mortimer
Meristem Branding
Stamp Card
Designing the stamp card in order to represent
the particular identity that I aimed to
create with the bowl and packaging design
was very straight forward, and allowed me
to use this new medium of a “logo”” of sorts
to express my branding identity. This circular
design is clearly a fun and modern design,
with a main influence from the packaging
graphics from the 50’s and 60s. I believe
that this allows to bowl to be seen as a
cutting edge addition to any contemporary
setting.
the particular identity that I aimed to
create with the bowl and packaging design
was very straight forward, and allowed me
to use this new medium of a “logo”” of sorts
to express my branding identity. This circular
design is clearly a fun and modern design,
with a main influence from the packaging
graphics from the 50’s and 60s. I believe
that this allows to bowl to be seen as a
cutting edge addition to any contemporary
setting.
This stamp card is used as to organise how
many bowls are sold, and assist in the organisation
of cash handling.
Swing Tag
The swing card plays along with the similarlayout of the stamp card, with a couple of
tasteful differences, allowing the user to see
a separate intent. This card is used to tell
the consumer a number of things when they
have opened up the package at home. It
thanks them for the purchase, which is very
professional, and then gives them instructions
on how to take care of the bowl. Lastly
it gives them both the name of the designer,
and how to contact me. This is particularly
useful if any issues arise, or even if they
have further design work for me.
Meristem Box Manufacture
The net that I used to create all of my bowl
was as basic as a sketch, as all the measurements
were interrelated and depending
on each other, as it usually is with hand
made things. Having this flexibility allowed
me to efficiently create all five of my boxes
in one sitting.
were interrelated and depending
on each other, as it usually is with hand
made things. Having this flexibility allowed
me to efficiently create all five of my boxes
in one sitting.
Although all of the measurements were correct,
slight differences in folding and cutting
meant I had to tailer certain parts to certain
boxes, which is inevitable in hand made
things.
Here you can see me cutting out the reveal,
perhaps the most important part of these
boxes. As with sanding, cutting and folding
is one thing that just takes time and effort
and you have to put the hours in.
perhaps the most important part of these
boxes. As with sanding, cutting and folding
is one thing that just takes time and effort
and you have to put the hours in.
-Edward Mortimer
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