Bowl sitting on packaging
Box sleeve
Swing tag
As the sleave became the focal point for the package graphics, the design had to reflect the logo as well as the bowl itself. I decided to use the original file for laser cutting, and incorporate the bowls pattern neatly on the packaging. The graphics are black and white which keeps with the minimalist theme.
For the swing tag I decided to use the logo again on a transparent film. The film would overlap a blue tie died canvas. This represented the ocean, waves and the reflection of the sun through the water. The shape was rounded to match the pattern and be aesthetically in sync with the bowl pattern as it sits on top.
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