In order to design a brand. You must design a logo.
So this is where I started. I had sent my file of in order for the bowls to be laser cut and in the meantime I began to design my brand.
The image above is evidence of one page out of six pages of logo itterations. I completely deconstructed the meaning of the design and in the end found a logo that I was happy with.
When the logo was sorted and the name PHIE was chosen a brand was born. I was then faced with the ominous task of design packaging and product graphics such as swing tags and sale tickets that would fit this new brand...
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