Logo Development Original

The approach for the initial idea of the logo was to take the main source of inspiration, the “honey comb” and build the logo around the geometric shape of the hexagon. A stronger link was needed between the name of the bowl, Mercury Hive and the final output of design. Therefore, arms were placed on four corners of the hexagonal shape. Elements of text were then added to figure out specific typefaces that could be used, eventually a personalised typeface was chosen and extra arms were added to fill in all 6 corners of the hexagon.

Edward Yao